The BRAINS Lab
Transforming behavioural research for a better digital future.
The BRAINS Lab
The BRAINS Lab (Behavioural Research Analytics in Neurotechnological Systems) is a leader in behavioural science and neurotechnology research. We pioneer studies in decision-making, AI ethics and user experience, addressing critical social challenges and setting a sustainable digital future.
Research focus:
- Behavioural decision-making: Real-world context studies on human behaviour.
- AI and Society: Exploring the ethical dimensions of AI-human interaction.
- Neuroaesthetics: Investigating the impact of aesthetic experiences on well-being.
- Innovative methods: Using biosensors, we capture insights into real-time emotional and cognitive responses, enhancing traditional research methods.
Our state-of-the-art facilities include:
- Observation suite: Generating behavioural insights using biosensors
- VR Suite: Observing behaviour in virtual settings
- Gaze and emotion tracking pod: Real-time emotion tracking for deeper insights into attention, engagement and emotional reactions
- Networked computer suite: Conducting behavioural economic research
Meet the Team
Our experts in behavioural sciences, user experience research and next-generation technologies are the driving force behind The BRAINS Lab.
- Ms Raida Shakiry
- Ms Maria Fernandez Marinovic
- Ms Anne Motan
- Professor Vasilis Agyriou (Department of Networks and Digital Media)
- Dr Elisa Back (Department of Psychology)
- Dr Kerry Brown (Department of Geography, Geology and the Environment)
- Professor Jamshid Dehmeshki (Department of Computer Science)
- Professor Priscilla Harries (Graduate Research School)
- Dr Sabira Mannan (Department of Psychology)
- Professor Jean-Christophe Nebel (Department of Computer Science)
- Professor Ann Ooms (Centre for Health and Social Care Research, School of Nursing, Allied and Public Health)
- Dr Anna Paolillo (Department of Management)
- Professor Nada Philip (Department of Networks and Digital Media)
- Dr Evy Sakellariou (Department of Strategy, Marketing and Innovation)
- Professor Muthanna Samara (Department of Psychology)
- Dr Purva Tavri (Department of Geography, Geology and the Environment)
- Professor Frédéric Vallée-Tourangeau (Department of Psychology)
- Professor Tushna Vandrevala (Centre for Health and Social Care Research)
- in Information Systems and Information Sciences from Molde University College in Norway
- in XR in Medicine & Surgery
- in Future Technologies
- in Digital Phenotyping
- in Collective Embodiment
- in Digital Creative
- , Immersely Ltd
The BRAINS Lab team’s work has immense potential for application across various fields, particularly in education and healthcare. Meeting this exceptional team at ΢ÃÜȦ is highly recommended!
Get in touch
Want to find out more about The BRAINS Lab?
Contact Professor Gaëlle Vallée-Tourangeau.
